Sac Coworking

We had assembled a traditional business plan but we felt it did not do justice to our coworking vision. Because coworking is all about image, experience and atmosphere, we realized that describing it just with words would not be good enough. We decided to take a different approach and write a different kind of business plan.

Vadym and I have a common and mutual understanding of what we envision as being our ideal coworking space. But it’s not always easy to clearly communicate that between us or with others. To remedy this, we began to look at books, magazines and catalogs. For a long time now we have been using visual aids such as this great book about lofts design and an interior design magazine. These turned out to be really successful and we soon started to talk about creating a “portfolio” to convey our ideas.

In fact, the portfolio is going to be part of our new business plan. We are working on it right now, collecting pictures, articles, and so on. But basically we want to tell the story of our coworking concept with visual metaphors. It’s comparable to the storyboards that you find in the film or the advertising industries. We will of course have sections dedicated to strategic information such as industry, customer and competition analysis or financial plan. But to one extent, we are going to create our own right-brain business plan as described in this inspiring blog.

We will let you know how this turns out. Until then, cheers!